Choosing the right selling agent is one of the most important decisions you'll make when selling your property.

A skilled agent can significantly impact the outcome of your sale, influencing both the final sale price and the speed at which your property sells.

Here’s how to choose the right selling agent and why relying solely on commission rates and appraisal figures might not be the best strategy.

1. Researching Agents

The first step in selecting a selling agent is to conduct thorough research. Use online resources to gain insights into potential agents:

• Realestate.com.au and Domain: These platforms provide detailed listings of properties for sale, recently sold properties, and agent profiles. You can see which agents are active in your area, how many properties they've sold, and the types of properties they specialise in.
• Rate My Agent: This website offers reviews and ratings from past clients. It provides valuable insights into an agent's reputation, work ethic, and customer satisfaction levels. Look for agents with a consistent track record of positive reviews and successful sales in your area.

2. Evaluate Track Record and Experience

When evaluating agents, consider their track record and experience:

• Sales History: Check the agent's recent sales to see if they have experience selling properties similar to yours. An agent with a strong history in selling homes like yours will likely understand your target market better.
• Success Rate: Look at the agent's success rate in closing deals and achieving asking prices. An agent with a high success rate is likely to have strong negotiation skills and a good understanding of market conditions.



3. Understanding the Local Market

An agent who understands the local market can provide valuable insights and strategies for selling your property. Look for agents who have extensive experience in your suburb and who can demonstrate an understanding of current market trends, pricing strategies, and buyer behavior.

4. Avoid Relying Solely on Commission Rates

While commission rates are an important factor, they shouldn't be the sole reason for choosing an agent:

• Cheap Isn't Always Best: An agent offering a lower commission may not provide the same level of service or expertise as an agent with a slightly higher rate. Consider what services are included in the commission, such as marketing, open houses, and professional photography.
• Value Over Cost: Focus on the value the agent provides rather than just the cost. A skilled agent may charge a higher commission but can achieve a better sale price, more than making up for the difference in commission.

5. Be Cautious with High Appraisals

Be wary of agents who give you the highest appraisal for your property:

• Unrealistic Expectations: Some agents may provide an inflated appraisal to win your business, which can lead to disappointment if the property doesn't sell at that price.
• Market-Based Pricing: A good agent will provide a realistic appraisal based on current market data and comparable sales, setting the right expectations from the start.

6. Meet with Multiple Agents

Before making a decision, meet with several agents to discuss their approach to selling your property. Consider the following:

• Marketing Strategy: Ask about their marketing plan and how they intend to attract buyers to your property. A comprehensive marketing strategy can significantly impact your property's visibility and appeal.
• Communication Style: Choose an agent who communicates effectively and regularly updates you on the progress of your sale. Clear communication is crucial for a successful selling process.
• Professionalism and Compatibility: Consider how professional the agent is and whether you feel comfortable working with them. Trust your instincts and choose someone you feel confident in and enjoy working with.

7. Rely on Data Over Personal Recommendations

While personal recommendations can be valuable, relying solely on them when choosing a selling agent can be misleading.

Statistics and numbers often provide a more objective picture of an agent’s capabilities and success. It’s essential to perform due diligence by thoroughly researching potential agents.

Use platforms like Realestate.com.au, Domain, and Rate My Agent to analyse their track record, sales history, and client reviews.

Additionally, consider engaging a vendor advocate to help you navigate the selling process.

A vendor advocate acts in your best interest, assisting you in choosing the best agent and ensuring you achieve the best results.

Much like how PB Property helps you buy property, regardless of location or type, by prioritising the buyer's needs, a vendor advocate is there to manage the complexities of dealing with selling agents and maximise your property's sale potential.

Choosing an agent based on objective data and professional guidance can significantly enhance your chances of a successful sale. By combining your research with the expertise of a vendor advocate, you can make a more informed decision that aligns with your selling goals.

Conclusion

Choosing the right selling agent is crucial for achieving a successful property sale.

While it's tempting to focus on commission rates and appraisals, it's important to consider the overall value and expertise the agent brings.

By conducting thorough research, evaluating track records, and prioritising market knowledge and communication skills, you can find an agent who will effectively represent your property and help you achieve your selling goals.

Remember, investing in a skilled agent is an investment in the success of your property sale.